Rida Khan is the Senior Media Advisor of Fashion 4 Development. She will be providing the organization advice on all media related issues and help to form key strategic media partnerships for all the initiatives Fashion 4 Development (F4D) global platform is involved in.

She founded her company Zee report in 2008 that aimed to provide Fashion Industry news without any subscription costs. It grew rapidly and now provides news coverage in 15 different languages and 50 different countries and has an annual page view of over 30 million. Later in 2009, Khan launched ZeePortal.com which was not only an industry based networking portal, it also had the capability of uploading look books and portfolios and the ability to place orders online. ZeePortal.com was one of the first of its kind and still remains to be the leader in the fashion digital wholesale platform.

Rida Khan joined Fashion TV in 2013 as their CEO and in May of 2014 she purchased the rights of Style TV and plans to re-launch it in the American Market this November 2014. Style TV will focus on the Fashion and beauty Industry. It will be a mix of reality shows, informational shows and some life style programming.